Is your crane machine layout costing you money?
In the EC industry, every square foot counts. The secret to maximizing revenue isn’t always buying more games—it’s about deploying them with strategic intelligence. Modern “Space Magic” involves a data-driven approach to floor planning that enhances player experience and boosts your bottom line.
The Principle of Strategic Game Zoning
Think of your floor plan as a city map. Just as a city has residential, commercial, and entertainment districts, your arcade needs distinct zones.
High-Energy Zones: Place flashy, loud redemption games and crane machine near the entrance to create an exciting first impression.
Engagement Hubs: Position skill-based games and modern interactive devices like VR stations in the middle to keep players exploring.
Destination Areas: Locate premium simulators and ticket redemption counters at the back, pulling customers through the entire space and increasing exposure to all your games.
Leveraging Data for High-Efficiency Layouts
Intelligent planning goes beyond simple grouping. It’s about understanding how games influence each other.
The “Halo Effect”: Placing a highly popular, modern crane machine next to a newer skill game can increase the newer game’s play rate by over 25%. The foot traffic generated by the star attraction benefits its neighbors.
Embracing Vertical Space and Modular Solutions
Don’t ignore the potential of your venue’s vertical space. Using multi-level game units or custom cabinet designs from your OEM/ODM partner can double the playable area without expanding your footprint. Modular solutions allow for flexible re-zoning to keep the experience fresh without a major overhaul.
Case Study: Transforming a 3,000 sq ft Venue
A partner venue was struggling with stagnant revenue. By analyzing their player flow data, we redesigned their layout using our principles of game zoning. We created a clear “player journey” and introduced a cluster of our intelligent, connected prize machines as a central hub. The result? A 50% increase in gross revenue and a 15% longer average customer visit time, all without adding a single new square foot of space.
Your current space is your most valuable untapped asset. By applying smart zoning strategies and choosing equipment designed for high-density, high-impact layouts, you can unlock significant new revenue streams.
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